Wildflower Bakery in Chatham started as a side business for women

Yet another new local business has blossomed from what initially appeared to be a pandemic loss.

Kelsea Duncan opened Wildflower Bakery at 101 W. Locust St. in Chatham on Jan. 9. The brick-and-mortar bakery came into existence after Duncan leaned into his sideways hustle after his 9-to-5 put the entire department on furlough at the start of COVID-19.

“I’ve been baking since I was little, in the kitchen with my mother,” she says. “I even got my pastry certificate from lincoln land (Community College) before starting the Culinary Arts degree.

“I had been doing bespoke word-of-mouth from home for years. I thought with COVID this side gig would die, but it got busier and busier.

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Duncan is still taking custom cake orders, but Wildflower Bakery will also be offering a variety of a la carte bakery items with flavors rotating daily. Selections include muffins, cookie sandwiches, cupcakes and mini cakes.

“I always try something different, so the menu will be different every day,” Duncan said. “But there are some of my best sellers that will always be around like my oat cream pies.”

Duncan, the sole owner of Wildflower Bakery, purchased the duplex in July and has spent the past six months converting the space. The bakery is located in the former Bear Necessities consignment. The Rebel Rainbow Salon operates from the adjoining space.

Wildflower Bakery hours of operation are 9:00 a.m. to 2:00 p.m. Tuesday through Friday and 8:30 a.m. to 1:00 p.m. Saturday. Duncan can be contacted at [email protected]

Natalie Morris can be reached at 737-7254 or by email at [email protected]

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