Trend-driven content program confirmed for the North American edition of the Brand & Licensing Innovation Summit (B&LIS)

NEW YORK–(BUSINESS WIRE)–Following the celebrated return of the in-person Licensing Expo last May, which hosted a record number of retailers, the Global Licensing Group is focusing on the Brand & Licensing Innovation Summit (B&LIS) North America to provide thought leadership on trends as well as forecasts, retailer insights, growth category spotlights and deep dives into digital and content innovation.

B&LIS North America follows last year’s successful European launch and is confirmed to debut November 8-9 at Convene in New York. The in-person conference is designed to connect senior brand licensing executives and decision makers for a two-day conference focused on the future of consumer products, the changing retail landscape and the importance of transformation.

More than 200 licensing, manufacturing and retail executives will gather at B&LIS for a content-rich program structured to spur peer-to-peer dialogue and inspire action to propel the global $300 billion licensing industry dollars.

“The licensing and retail industries are undergoing disruptive changes, ranging from supply chain challenges to shipping, from the rising cost of living impacting consumer spending, to levels unprecedented content consumption,” said Anna Knight, SVP Global Licensing Group at Informa Markets. “There is so much to discuss in the industry as societal behaviors continue to change and B&LIS is the ideal platform to do so. Although this is an exciting time with huge opportunities for the licensing industry, adapting to these changes comes with challenges that require cross-industry discussion. Together with B&LIS, we are starting this much-needed conversation and providing a platform to implement new approaches that will shape the way people see, buy and interact with brands.”

Knight added, “We look forward to bringing the industry together again at B&LIS in New York following a very well-attended and productive Licensing Expo held last month in Las Vegas, where thousands of people met face-to-face for the first time since 2019 to renew client relationships, sign new partners and learn about the hottest new IPs. Our large-scale trade shows are designed to facilitate deal-making and trend-spotting and are perfectly complemented by the thought-leadership nature of B&LIS. Key changemakers in the licensing industry have the opportunity to apply their insights gained at Licensing Expo at B&LIS for two days of trend-driven education, discussion and debate that will inspire the next new ideas and approaches. creative brand extension strategies.

Content for the 2022 edition is carefully selected to reflect key industry challenges and explore new growth opportunities. The focus of the conference sessions, workshops, breakout sessions and networking opportunities will address key issues impacting business today and into 2023. Agenda topics include :

  • Market trends – Join market leaders to explore the dynamics shaping licensed products, current trends in consumer behavior and what these changes mean for the future. Through presentations and panels, decipher how to spot emerging trends and where the next opportunity lies.
  • Retail Disruption – Explore ideas and strategies that are changing the face of retail, from direct-to-consumer tactics to the impact of retailtainment and more.
  • Digital Advances – New technological advancements such as NFTs and the Metaverse have opened up new opportunities for licensed consumer products. Find out what those opportunities are and how to create those experiences. Reaching consumers has largely shifted into the digital space and recognizing the right platform to use is essential for business growth.
  • Sustainability – Through a series of panels and presentations, understand how to put environmentally sustainable business practices into practice in your organization and what barriers you might encounter along the way.

“B&LIS offers the rare chance to learn from big names in the industry and brainstorm among notable retailers and licensors to find new approaches that could become the next viral idea,” remarked Knight.

CLICK HERE to register for updates on B&LIS: receive an alert when registration opens to obtain an Early Bird All Access Pass and take advantage of a discounted pass; Plus, be the first to know when the content schedule is announced and discover new networking opportunities.

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About the Brand & Licensing Innovation Summit

The Brand & Licensing Innovation Summit (B&LIS) is a series of events that hold annual conferences focused on the brand licensing industry in the world’s two largest licensing markets, North America and Europe. Aimed at middle managers, business leaders and owners, the annual events tackle the latest industry trends and topics from their respective regions through thought-provoking keynotes, panel discussions, panel discussions and of workshops. B&LIS is organized by the Global Licensing Group of Informa Markets. The summits are designed to complement the Global Licensing Group’s trade shows and information products, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and Global License magazine.

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