Sydney Woman Breastfeeding E-Commerce Hey Mama Earns $ 400,000 Locked Out

After her job dried up when the international borders closed, a Sydney resident invested her savings in something risky, and it paid off.

A Sydney woman managed to turn $ 10,000 into $ 400,000 within 18 months of stumbling upon a lucrative scam.

Lisa Lin, 29, from the city’s southwest, found herself distraught after Australia’s international borders were closed in March last year.

She worked as an accountant for the family tourism business, and the job dried up with the onset of the Covid-19 pandemic.

“I was completely bored,” she told

In May, Ms. Lin visited her brother and sister-in-law who recently had a son.

The new mom had difficulty breastfeeding and chewed a special cookie designed to aid lactation, which Ms. Lin said was very high in sugar.

It sparked an idea.

“To be honest, I thought it would be something fun to do during the lockdown,” she said. “But it exploded immediately.”

Ms. Lin started researching the options available to new moms if they were having trouble producing breast milk and realized that there was a gap in the market.

Using $ 10,000 that she had originally saved for a vacation abroad, she invested it in creating a formula with the help of lactation consultants, and then began mass-producing the product. and wrap it up from its friend room.

She basically designed a powder that provided protein, superfoods, and aided lactation for new moms.

Since Ms. Lin’s sister-in-law was lactose intolerant, she decided to make her products vegan and gluten-free.

Still working as an accountant, the aspiring entrepreneur has done a lot of research in the field of electronic commerce.

In August 2020, she launched Hey Mama. But she hadn’t expected what was to follow.

“It exploded immediately,” Ms. Lin said.

She started out by offering free samples to 120 moms in online groups to get their feedback on her Hey Mama product.

“These moms came back right away and asked to buy it now,” she said.

“When I ordered my first batch, it was also sold. I didn’t do any advertising or anything; it was just word of mouth.

Since then, the case has taken off.

Ms. Lin has sold to 5,000 customers in Australia and New Zealand and has so far achieved $ 400,000 in sales.

She says financially she is “definitely more comfortable now” than when she worked in accounting.

By 2022, the business owner aims to wholesale and supply her product to overseas markets in Asia and the UK.

For other aspiring entrepreneurs, she had a tip.

“It’s not that difficult to start a business. Everything you need is right at your fingertips, ”Ms. Lin said.

“I was in accounting and sourcing, had no branding or marketing experience – I learned everything from podcasts and YouTube. “

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