SeeHer and Shutterstock Join Forces to Shine a Light on Asian American and Pacific Islander Women and Girls

NEW YORK–(BUSINESS WIRE)–Shutterstock, the world’s leading creative platform for brands and transformative media companies, today launched a vertical on its e-commerce site in partnership with SeeHer, the world’s largest movement to eliminate bias gender bias in media and advertising. The vertical spotlights women and girls from the Asian American and Pacific Islander (AAPI) community and will live on Shutterstock’s e-commerce website. The collection is complementary to other Shutterstock initiatives, including educational events and cultural celebrations of company employees who identify with AAPI, as well as SeeHer’s efforts to uplift AAPI women, including their recently announced AAPI #WriteHerRight storytelling guide for media, advertising and entertainment.

For the collection, Shutterstock and SeeHer, an organization that ensures media, advertising, technology and entertainment companies accurately portray women and girls in their content, curated a collection of images of women and of AAPI daughters for the page. SeeHer also checked out other sections of the vertical that highlight AAPI pioneers, artists, stories, communities and more. The AAPI page will help Shutterstock customers more easily access diverse and authentic imagery to consider for marketing and entertainment campaigns. The new collection will remain a permanent page on the Shutterstock website so marketers can access the images throughout the year.

“We work closely with members to ensure that all women and girls can see themselves reflected in the content they consume – through advertising, media and more,” said Jeannine Shao Collins, President by SeeHer, Association of National Advertisers. “We are thrilled to partner with Shutterstock, a global member of the SeeHer movement, to help provide their customers with easier ways to access authentic images of women and AAPI culture. We cannot underestimate the power of visual storytelling and we know that using an intersectional lens in all aspects of marketing must be a business imperative.

“Authentic representation is at the heart of our content and our business, and we’re thrilled that this collaboration with SeeHer taps into their expertise to curate a collection of images that reflect the incredible diversity of the AAPI community,” said Meeckel. Beecher, Global Head of Diversity, Equity and Inclusion, Shutterstock. “Providing creatives and marketers with real and relevant content is the first step in ensuring historically excluded communities, including Asian Americans and Pacific Islanders, have a strong presence in the media during the month of May and beyond.”

The AAPI collection is accessible here.

About SeeHer

To see her is the leading global movement of media, marketing and entertainment leaders committed to the accurate portrayal of women and girls in advertising and media. Launched in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer is changing the way women are portrayed in the media. To help members gauge their success, SeeHer led the development of the Gender Equality Measurement® (GEM®), the first research methodology that quantifies gender bias in advertising and programming. GEM® proves that content that accurately portrays women dramatically increases both purchase intent and brand reputation. The GEM® methodology quickly became the industry standard, winning the prestigious ESOMAR Research Effectiveness Award in 2017 and leading to its global rollout in 2018. Since 2019, the movement has expanded its verticals to include sports (SeeHer In Sports ) and music (SeeHer Hear Son).

To learn more, visit SeeHer.com and follow SeeHer on instagram, Facebook, LinkedIn, ICT Tac and Twitter.

About Shutterstock, Inc.

Shutterstock, Inc. (NYSE: SSTK), is the world’s leading creative platform for brands and transformative media companies. Directly and through its group subsidiaries, Shutterstock’s comprehensive collection includes high quality licensed photographs, vectors, illustrations, 3D models, videos and music. Working with its growing community of over 2 million contributors, Shutterstock adds hundreds of thousands of images each week and currently has over 405 million images and over 25 million video clips available.

Based in New York, Shutterstock has offices around the world and customers in more than 150 countries. The Company also owns PicMonkey, a leading online graphic design and image editing platform; Offset, one premium image collection; Shutterstock Studios, an end-to-end personalized creative store; PremiumBeat, an organization Royalty Free Music library; Shutterstock Editorial, one of the main sources of editorial images and videos for the world’s media; TurboSquid, a leading 3D content market; Amper Music, a AI-based music platform; and Bigstocka stock market media offering focused on value.

For more information, visit www.shutterstock.com and follow Shutterstock on Twitter and on Facebook.

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