Jamal Edwards, music entrepreneur who helped launch Ed Sheeran, Jessie J, dies at 31

Jamal Edwards, a British music entrepreneur and YouTube star who helped launch the careers of artists like Ed Sheeran, Jessie J and Dave, has died aged 31.

Edwards was the founder of online music platform SBTV, which helped launch the careers of a dazzling array of now-famous musicians.

Edwards’ mother, singer and ‘Loose Women’ host Brenda Edwards, confirmed her son’s death in a declaration shared on the “Loose Women” Twitter account early Monday morning.

“It is with the deepest sorrow that I confirm that my beautiful son Jamal Edwards has passed away. [Sunday] morning after a sudden illness,” she said.

The loss, she said, left her family “completely devastated”.

“He was the center of our world,” she said, thanking the public for their messages of love and support and asking for privacy from her family.

“Jamal was an inspiration to me and to many. Our love for him lives on, his legacy lives on,” she added.

Edwards’ disease was not immediately clear. A rep for Brenda Edwards referred NBC News to her statement. SBTV did not immediately respond to a request for comment from NBC News.

Edwards was an early adopter of YouTube, using the platform to share music and videos he recorded from upcoming artists. He then founded SBTV, becoming a prominent figure in the music world.

In his latest Instagram post, shared on Feb. 17, Edwards wished Sheeran a happy birthday, writing, “Blessed to have you in my life bro. You know you’ve been a homie for a long time when you lose count of the years! “

While Edwards’ work has played a central role in helping to launch the careers of a number of mainstream artists, including Sheeran, he has also been celebrated as a key player in British rap and grime music.

In 2014 Edwards was appointed MBE for Services to Music. He also became an ambassador for the Prince’s Trust, a charity run by the Prince of Wales which helps young people start their own businesses.

Prince Charles sits on a sofa with Jamal Edwards during the launch of the Prince’s Trust Summer Sessions on July 29, 2013 in Chatham, England.Chris Jackson/Getty Images File

The music entrepreneur had attended the Brit Awards earlier this month, according to the BBC.

Tributes poured in on Monday following Edwards’ death.

“We lost a legend today. Jamal Edwards has been an inspiration to so many, supporting artists and shaping culture through @SBTVonline,” said one. declaration posted on YouTube’s Twitter account said. “Sending our condolences to Jamal’s family and community.”

“Today I was on set when I heard the tragic news that my good friend Jamal Edwards had passed away and I am truly heartbroken,” actor Adam Deacon said in a post. Tweeter. “Jamal was one of the nicest, most down to earth and humble men I’ve met in this industry. He always gave me time, even when no one else did. .”

“Rest in peace, Jamal Edwards. To say how many dreams have been realized and how much potential has been uncovered through your platform and your work,” comedian Munya Chawawa said in a Tweeter. “What an incredible legacy; thank you.”

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