How the ‘7 Forms of Respect’ Can Change Work, with Seattle Entrepreneur and Author Julie Pham – GeekWire

Julie Pham’s book is 7 forms of respect: a guide to transforming your communication and your relationships at work.

Are your team members multitasking in meetings or focusing on the person speaking?

The answer to this question will help demonstrate how your organization prioritizes attention, which is one of the “7 Forms of Respect” in the framework and new book of the same name by Julie Pham.

Don’t worry, it’s not about making rules. Pham does not advise on opening or closing laptops during meetings, for example. Instead, it provides a way to establish and communicate the priorities of different people, teams, and companies—defining organizational culture not by abstract concepts but by desired behaviors.

This insight is key to understanding and benefiting from the new book by Pham, a Seattle-based entrepreneur, marketer, consultant, journalist, historian, and former nonprofit executive. It’s called 7 forms of respect: a guide to transforming your communication and your relationships at work.

“One of the big misconceptions about the 7 forms of respect is that I tell people how to be respectful — that these are the seven forms, and you have to be respectful in all these different ways,” Pham says. Instead, she explains, “you’ll prioritize some and deprioritize others, and you might actually think some aren’t a form of respect.”

According to Pham’s definition, the “7 forms of respect” are: procedure, punctuality, information, frankness, consideration, recognition and attention.

For example, in an accounting team, procedure may be the most important form of respect. In a team of engineers, it could be frankness. The idea is to communicate and understand what matters most to different people and teams.

“People say, ‘Oh, I don’t like the corporate culture,’” she says. “It’s partly because they haven’t really defined what the culture of the company is. … A lot of times when people describe the culture of the company, they use these big words of vision, like, we are innovativewere future-oriented. But they don’t use behavioral words.

Prioritizing desired behaviors is especially important for morale during times of big change, like now, Pham says. “So it’s clear to people, ‘Should I stay here? … Is this the right place for me? … Should I join this company?

Pham, who holds a doctorate in history from the University of Cambridge, is known to many Seattle tech experts for her past work as vice president of community engagement at the Washington Technology Industry Association. His background also includes running his family’s Vietnamese-language newspaper, northwest vietnamese newsin Seattle.

In this episode of the GeekWire Podcast, Pham discusses the practical applications and benefits of the “7 Forms of Respect” with GeekWire co-founder John Cook.

Listen above or subscribe to GeekWire in Apple Podcasts, Google Podcasts, Spotify or wherever you listen.

Editing and audio production by Curt Milton.

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