Google and Amazon Lessons Incentivize Entrepreneur to Build $1.5 Billion Startup


Faisal Masud, CEO of e-commerce startup Fabric, says he rose through the ranks at Amazon Inc (NASDAQ:AMZN) and Google – Alphabet Inc (NASDAQ:GOOGL) – and learned everything he could about their core businesses to grow a business currently worth over $1.5 billion.

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Masud told CNBC that after becoming CEO of the company, he worked hard to implement every drop of knowledge he acquired while working at these two tech giants. He established a culture of success, empathy and efficiency, which allowed Fabric to achieve a solid market capitalization.

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The entrepreneur said, “Culturally, we’ve built a business that’s sort of a hybrid of all the businesses I’ve worked in. We are able to take the best elements from the places where I have lived experiences and apply them. »

Fabric creates e-commerce software that currently challenges established platforms such as Salesforce Inc (NYSE:CRM) and Shopify Inc (NYSE:SHOP).

His approach to culture is a direct result of his 10-year stint at Amazon, and he highlights how workplace culture can directly positively impact bottom line and success.

Inspirational lessons

Masud said he based part of his success on following one of Jeff Bezos’ leadership principles, “ownership.”

“When something failed, it was nobody’s fault. When something succeeded, everyone got to celebrate. That’s not how start-ups work. Someone has to make a decision.

After a successful career at Amazon, he joined Google where he took over one of the company’s most core values, “empathy”.

“Being very empathetic to your employees was also very important because it’s something Google does very well,” he said.

Empathy is, according to him, the most important and enduring value he wants to instill in the work culture of Fabric, for which he coined the mantra “Seek to understand before being understood”.

“Listening attentively, rather than just because you have to, involves a different thought process than simply executing quickly. Our culture is kind of rooted in the fact that we’re good listeners. But we also use data and facts to ultimately make our decisions.


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