ECU Athletics and Miller School of Entrepreneurship launch SABER


GREENVILLE, NC – East Carolina Athletics launched the SABER program as part of an educational partnership with the Miller School of Entrepreneurship to prepare its student-athletes with a comprehensive collection of resources to capitalize on name, image and likeness legislation ( NIL) which should be adopted by the NCAA.

The sword – Sstudent Aathlete Brand Rresource Etraining – was created by members of the ECU Athletics administration, including compliance, student-athlete development, marketing, media relations and Pirate Club staff. SABER’s goal is to serve all student-athletes by providing education and resources related to financial literacy, personal branding, entrepreneurship, content management, social media strategies , media, tax and compliance training. In addition to the educational platform, SABER will provide student-athletes with mentoring and networking opportunities to learn more from successful professionals and former student-athletes.

During these sessions, student-athletes will discover the “four Es”:
Eeducation on available resources;
Eenhance the existing brand;
Eexpand entrepreneurial knowledge; and
Eto be able to develop the brand.

“We are excited about the creation of the SABER program, which is a holistic approach to how we can educate and provide the resources necessary to help our student-athletes maximize their brand,” said ECU Director of Athletics . Jon gilbert mentionned. “The partnership with the Miller School of Entrepreneurship gives us a unique opportunity for our student-athletes to increase their individual social media worth and understand the process of becoming their own business. We have great partnerships with the university. which will give our students- athletes a roadmap and resources to learn more about branding, entrepreneurship, marketing plans, financial literacy, tax management and licensing. “

The East Carolina College of Business established the region’s first entrepreneurship school in 2015 following a significant engagement from Raleigh-area entrepreneur J. Fielding Miller and his wife, Kim Grice. Miller. The Miller School of Entrepreneurship is one of seven named undergraduate entrepreneurship programs in the country.

ECU students can earn a Multidisciplinary Entrepreneurship Certificate with four courses. The courses are designed to help anyone who can run a for-profit or non-profit business or anyone interested in a career in small and medium-sized businesses, family businesses or entrepreneurial businesses. Educational workshops, group and individual meetings will be conducted with student-athletes.

“The Miller School of Entrepreneurship is the entrepreneurial hub for students on our campus, and we are excited to work closely with the Department of Athletics to help students learn more about the entrepreneurial process,” said Michael Harris , director of the Miller School of Entrepreneurship. “Our Entrepreneurship Diploma, Entrepreneurship Certificate, and specialized programs can help prepare our student-athletes for any entrepreneurial opportunities that come their way. “

TowneBank, which has made a generous leadership gift for the naming rights of ECU’s Southside Renovation Project at Dowdy-Ficklen Stadium, will provide student-athlete money management resources and in-person educational sessions.

“This is an exciting opportunity to support our student-athletes at East Carolina University,” said Greg Steele, president of TowneBank of Greenville. “Managing personal finances is a journey of a lifetime, and TowneBank is proud to partner with these young men and women to be a resource during this stage of their lives. ECU’s SABER program equips student-athletes with life skills to make the most of their undergraduate education and prepare them to be good citizens beyond campus life. others to do the same. “

Student-athletes should have many opportunities in the local community and the surrounding area. While big cities rely on professional athletes and celebrities to promote business, Greenville is a city captivated by ECU Athletics. The city and region have shown continued support and loyalty to the Pirates and that will certainly continue.

Bri wood

“I am delighted that myself and my fellow student-athletes have the opportunity with NIL legislation to capitalize on our brands and take advantage of the opportunities now instead of waiting for our eligibility to be completed,” ECU Senior Volleyball Bri wood mentionned. “The administration, compliance, marketing and student development team are very supportive and have spent a lot of time making sure that we have a program like SABER that will help us not only now but in the long run. term. Having a support system and working with the Miller School of Entrepreneurship on campus will give us a valuable education as we choose all of our career paths.I’m excited to expand my studies on Personal Branding, Entrepreneurship, Literacy financial and have these tools when I enter the job market soon. “

Holton Ahler

“It’s exciting for all student-athletes across the country,” ECU quarterback and Greenville native Holton Ahler added. “Our administration will put us in the best possible position to be successful with the SABER program and give us the resources to improve our personal brand. As a native of this community, I understand what it means to be a pirate and the passion of our fans. For purple and gold NIL legislation will help all student-athletes now benefit from their personal brand and prepare for the next step in their journey with training from a group of experts in their field.

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