Entrepreneur – Priscillas Friends http://priscillasfriends.org/ Tue, 09 Aug 2022 10:14:33 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://priscillasfriends.org/wp-content/uploads/2021/06/cropped-icon-32x32.png Entrepreneur – Priscillas Friends http://priscillasfriends.org/ 32 32 How to Go Viral on TikTok and Make Money as an Entrepreneur https://priscillasfriends.org/how-to-go-viral-on-tiktok-and-make-money-as-an-entrepreneur/ Tue, 09 Aug 2022 10:04:28 +0000 https://priscillasfriends.org/how-to-go-viral-on-tiktok-and-make-money-as-an-entrepreneur/ Abby Michaelsen launched her decorating business, Statement Home, in June 2020. It has since gone viral on TikTok, generating hundreds of thousands of dollars in sales. She shared tips on developing a social media strategy, including the successful steps she’s taken. When Abby Michaelsen lost her job in marketing and business development in 2018, she […]]]>
  • Abby Michaelsen launched her decorating business, Statement Home, in June 2020.
  • It has since gone viral on TikTok, generating hundreds of thousands of dollars in sales.
  • She shared tips on developing a social media strategy, including the successful steps she’s taken.

When Abby Michaelsen lost her job in marketing and business development in 2018, she re-evaluated her career choice.

“I used this as a moment to reevaluate,” Michaelsen told Insider. “Am I going to try to find a new job or am I going to try to start something? she wondered.

As Michaelsen considered her options, she joined her mother’s interior design business for two years and enrolled in a master’s degree in entrepreneurship program at the University of Southern California. These experiences were the catalyst for her own business, Statement Home, a home décor brand that sells decorative trays with interchangeable inserts.

After its launch in June 2020, sales were slow. However, her decision to prioritize TikTok marketing caused sales to skyrocket, she said. In fact, one video directly drove $100,000 in sales, while others brought in $20,000 at once, according to documents verified by Insider.

With much of his success coming from social media marketing, Michaelsen spoke with Insider about his biggest tips for turning views into sales.

Know what kind of creator you are

Michaelsen films a TikTok video

Michaelsen filming a TikTok video.

courtesy of Michaelsen


It can be tempting to act like an influencer, but an organized stream of lifestyle content doesn’t guarantee sales, Michaelsen said.

“I spent so much time trying to get that perfect Instagram feed, like I was an influencer,” she said. “But it didn’t show the versatility of the product.”

The first time Michaelsen went viral on TikTok was in May 2021. The video showed her friend organically unboxing her Statement Home platter, and it made $10,000 in the space of four days, Michaelsen said.

Several of Michaelsen’s videos have since generated significant traction and generated up to $20,000 in sales each. But her most viral video was posted in April, which garnered 2.8 million views and earned $100,000 in sales. The video showed the Statement Home tray in several settings: Michaelsen changed the inserts, displayed the tray with a charcuterie board, used it as home decor, and gave the tray as a gift.

Michaelson quickly realized that authentic videos of the set in action enticed customers to open their wallets.

Be a responsible business leader

Michaelsen working in the distribution center

Michaelsen working in the distribution center.

courtesy of Michaelsen


Despite the success Michaelsen has had on social media, it’s important to her to remain a “responsible” creator and business owner, she said.

Because the results can be so unexpected, entrepreneurs need to be prepared for anything, she said. For example, since a single video can lead to increased sales, it’s important for business owners to always have an up-to-date inventory and website. This way, they will avoid overselling the product and upsetting potential customers.

The Dos and Don’ts of Social Media Marketing

1. Vary the type of content

Social media can be used to increase sales, but general brand awareness is another benefit. It’s important for Michaelsen to build her company’s image through a variety of content categories, including her founder’s story, seasonal lifestyle content and trends, she said.

“It’s helped me and the brand become a destination for learning more about decorating, entertaining and living in small spaces,” she said. “If someone likes my recipe and decides to follow along and doesn’t buy a tray, that’s okay, because maybe they’ll buy something later, or maybe they’ll send it to a friend.”

2. Republish and reuse your content

Social media can be time-consuming, but reposting and repurposing content is an effective way to save time, she said.

If there’s a video that did well over the holiday season, repost it this year, she suggested.

3. Video Production Quality Matters

While the videos shouldn’t look overly produced, there are simple ways to improve the quality of the content, Michaelsen said.

For example, the focus of the video should be close to the center of the frame, because the TikTok presentation will zoom in slightly, and the captions and features will block the top and bottom.

She also suggests shooting the video slower and then speeding it up. This way, the camera won’t miss any details while filming, but it will still look natural.

Michaelsen has seen the majority of his success from sharing his brand story, demonstrating his product in entertaining ways, and using app features.

“Step in front of the camera, amplify other aspects of your business, and respond to comments.”

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Desire to Help Drives Tupelo Entrepreneur to Form Lee-Pontotoc’s Synergy HomeCare | Company https://priscillasfriends.org/desire-to-help-drives-tupelo-entrepreneur-to-form-lee-pontotocs-synergy-homecare-company/ Sun, 07 Aug 2022 09:00:00 +0000 https://priscillasfriends.org/desire-to-help-drives-tupelo-entrepreneur-to-form-lee-pontotocs-synergy-homecare-company/ Country the United States of AmericaUS Virgin IslandsU.S. Minor Outlying IslandsCanadaMexico, United Mexican StatesBahamas, Commonwealth ofCuba, Republic ofDominican RepublicHaiti, Republic ofJamaicaAfghanistanAlbania, People’s Socialist Republic ofAlgeria, People’s Democratic Republic ofAmerican SamoaAndorra, Principality ofAngola, Republic ofAnguillaAntarctica (the territory south of 60 degrees S)Antigua and BarbudaArgentina, Argentine RepublicArmeniaArubaAustralia, Commonwealth ofAustria, Republic ofAzerbaijan, Republic ofBahrain, Kingdom ofBangladesh, People’s Republic […]]]>

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Free digital services for Emirati entrepreneurs from Habeebi Global Inc. https://priscillasfriends.org/free-digital-services-for-emirati-entrepreneurs-from-habeebi-global-inc/ Fri, 05 Aug 2022 09:27:00 +0000 https://priscillasfriends.org/free-digital-services-for-emirati-entrepreneurs-from-habeebi-global-inc/ Habeebi Global Inc. provides free websites and digital marketing to Emirates-owned startups. Habeebi Global Launches Emirati Entrepreneur Empowerment Program to Provide Free Digital and Consulting Services to Emirati Entrepreneurs We provide a host of digital tools, including a free website, free digital marketing, and free branding and consulting sessions for Emirati entrepreneurs and Emirati-operated startups. […]]]>

Habeebi Global Inc. provides free websites and digital marketing to Emirates-owned startups.

Habeebi Global Launches Emirati Entrepreneur Empowerment Program to Provide Free Digital and Consulting Services to Emirati Entrepreneurs

We provide a host of digital tools, including a free website, free digital marketing, and free branding and consulting sessions for Emirati entrepreneurs and Emirati-operated startups.

— Habeebi Global Inc.

DUBAI, UNITED ARAB EMIRATES, Aug. 5, 2022 /EINPresswire.com/ — Habeebi Global Inc, one of the region’s leading branding consultancies, is launching the Emirati Entrepreneur Empowerment (EEE) program, providing Emirati businesses with free digital tools to help them on their entrepreneurial journey.

The program offers Emirati entrepreneurs a free website for their business along with 30 days of free digital marketing on all social media and the creation of a free business profile on Google for easy discovery. The program also offers a free idea validation, branding consulting and strategy consulting session. Apart from free tools, Habeebi Global has also announced that it will provide all of its business automation tools including ERP, CRM, accounting and auditing software for small businesses, etc. with a discount of 51% for Emirates-owned startups.

“The United Arab Emirates is one of the most enterprising and inclusive countries in the world, where anyone can make their dreams come true if they put their mind to it. The recent announcement made by His Highness Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai who encourages more Emirati citizens to start their own businesses will certainly lead to big changes in the region’s business landscape,” a spokesperson said. Habeebi Global.

The ubiquity of the Internet and the growing adoption of new technologies by Millennials and Gen Z have created a growing need for all businesses to have a digital storefront, which is as important as having a physical location. . A website is no longer the ornamental counterpart of a physical business, it is the extension of business in the digital domain. And with 89% of consumers making their buying decisions online, it’s simply imperative that all businesses get online and market their products and services there.

Habeebi Global’s EEE program has already provided free websites and digital marketing services to dozens of Emirates-owned businesses. “A standard website and digital marketing package costs between AED 5,000 and AED 15,000 in today’s market. By offering these digital tools for free, we hope to ease the financial burden of the start-up entrepreneur. Just visit our website , fill in the details and we’ll take care of the rest,” the spokesperson added.

Jay S
Habeebi Global Inc.
+971 56 694 7608
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Mike Twyman Named Entrepreneur-in-Residence at FON https://priscillasfriends.org/mike-twyman-named-entrepreneur-in-residence-at-fon/ Tue, 02 Aug 2022 09:53:23 +0000 https://priscillasfriends.org/mike-twyman-named-entrepreneur-in-residence-at-fon/ Mike Twyman, former president of Cubic’s mission solutions business and former Wash100 award winner, has joined financial advisory firm FON as entrepreneur-in-residence. FON said Monday that Twyman will lead the creation and execution of business strategies to advance the organic and inorganic growth of its segment focused on command, control, computing, communications, cyber, intelligence technologies. […]]]>

Mike Twyman, former president of Cubic’s mission solutions business and former Wash100 award winner, has joined financial advisory firm FON as entrepreneur-in-residence.

FON said Monday that Twyman will lead the creation and execution of business strategies to advance the organic and inorganic growth of its segment focused on command, control, computing, communications, cyber, intelligence technologies. , surveillance and reconnaissance.

“Mike has consistently developed and executed strategies to create sustainable C5ISR capabilities that matter to our warfighters,” commented David Walsh, Managing Partner at FON.

Twyman was responsible for developing a strategic plan at Cubic Mission Solutions to help the C5ISR segment grow its portfolio of dual-use technologies. During his career, he also served as Industry Vice President and General Manager of the Defense Systems Division at Northrop Grumman (NYSE: NOC).

He currently works as the Director of Dual-Use Technology and Applications at the non-profit technology incubator EvoNexus.

Video of the day

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Birmingham multi-award winning entrepreneur and co-director of MBCC Awards receives honorary doctorate https://priscillasfriends.org/birmingham-multi-award-winning-entrepreneur-and-co-director-of-mbcc-awards-receives-honorary-doctorate/ Sun, 31 Jul 2022 07:34:12 +0000 https://priscillasfriends.org/birmingham-multi-award-winning-entrepreneur-and-co-director-of-mbcc-awards-receives-honorary-doctorate/ Birmingham-based multi-award winning creative entrepreneur and personal brandstrategist and co-director of the MBCC awards, Tru Powell received an honorary awardDegree from the University of Arden – the UK’s fastest growing university and provider of flexible, online and blended learning. Tru has helped many entrepreneurs build and monetize their personal brands. Hehosted a number of prestigious […]]]>

Birmingham-based multi-award winning creative entrepreneur and personal brand
strategist and co-director of the MBCC awards, Tru Powell received an honorary award
Degree from the University of Arden – the UK’s fastest growing university and provider of flexible, online and blended learning.

Tru has helped many entrepreneurs build and monetize their personal brands. He
hosted a number of prestigious events across the country, including the Multicultural
Business & Community Champion Awards for which the Business Desk is the official media
the partners.

Commenting on this, Professor Dilshad Sheikh, Deputy Vice Chancellor at Arden
University, said, “Tru’s contribution not only to the business world, but also to
The Birmingham community is more than commendable and truly admirable. It gives me
great pleasure to see him become an honorary doctor of business administration and I
look forward to our continued collaboration.

“His work and commitments align strongly with Arden’s core values. He demonstrated
resilience and progression after building his businesses from scratch despite being exposed to racism and discrimination throughout his career; he has shown that he is personable and approachable as he always takes the time to support and help students through workshops and guest talks to inspire them; and he is generous with his time, always ready to help the Faculty of Commerce and our students aim higher and achieve more.

Growing up from humble beginnings in Birmingham city centre, Tru is now a role model for hundreds of black people across the country. Tru uses her platform to improve society as a whole and often regularly speaks about important topics on national media platforms including Good Morning Britain.

In recent years, Tru has also received numerous accolades for her work in
entrepreneurship and leadership, which includes victory for Birmingham’s Young Professional
of the year, the Birmingham Future Face of Entrepreneurship award from the Greater
Birmingham Chamber of Commerce and the prestigious National NatWest Great British
Contractor’s Award, to name a few. Tru has also been recognized as one of
National Future Figures in 2021 for his work with the Aston Performing Arts Academy.

Tru stands firm and maintains a passion to ensure that all communities should be
represented without distinction of race, sex, religion, sexuality, age or class. And to
To complement this movement, Tru sits on many boards as an influential leader in the city of Birmingham. He is a board member of Birmingham Racecourse, The West Midlands
Tourist Office and also TAG Network Midlands.

By becoming an Honorary Doctor of Business Administration at Arden University
summer graduation ceremonies this week, Tru Powell commented, “I’ve always believed that he
is important to have adequate representation in leadership positions to create equality, and to be able to work for the causes of equality, justice and freedom of expression in the professional space is a dream come true. To be recognized for this and to receive such a prestigious award from an institution that values ​​my values ​​as much as I do is something that I am extremely proud and honored.

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Entrepreneurs share their visions with investors at Innovate MS’ Pitch Day https://priscillasfriends.org/entrepreneurs-share-their-visions-with-investors-at-innovate-ms-pitch-day/ Fri, 29 Jul 2022 00:02:00 +0000 https://priscillasfriends.org/entrepreneurs-share-their-visions-with-investors-at-innovate-ms-pitch-day/ JACKSON, Miss. (WLBT) – Entrepreneurs and small businesses are putting everything on the line today for a chance to secure seed capital to take their dreams to the next level. Innovate MS and Microsoft are teaming up with backers to eventually help create their state’s next power company. “We aim to be an all-in-one hub […]]]>

JACKSON, Miss. (WLBT) – Entrepreneurs and small businesses are putting everything on the line today for a chance to secure seed capital to take their dreams to the next level. Innovate MS and Microsoft are teaming up with backers to eventually help create their state’s next power company.

“We aim to be an all-in-one hub for personalized care,” Sajani Barot told a crowd Thursday at Fertile Ground Beer Company in Jackson.

Barot and Sarah Malouf, founders of The Skin Consultant, take to the stage in front of investors and Microsoft in hopes of securing funding for their dermatology and aesthetics company Ridgeland. It’s one of 14 small businesses and start-ups trying to grow on Innovate Mississippi’s inaugural Pitch Day.

“We’re hoping to get some funding from that to hire a team of people to help us with marketing with business development, sales, finish building our software, and yes to have a retail space as well,” Barot said. .

The entrepreneurs presented their arguments and then answered questions from investors about their services and products. Microsoft Philanthropies is now in the state partnering with Innovate MS to help businesses here succeed.

“They get mentor support and a few other resources that help them start the businesses, and then that’s the driver for that,” said JJ Townsend, head of Microsoft Philanthropies in Mississippi. “So we’re excited to see where this partnership goes after the second, third year as well.”

LeJeune Johnson of Therapy Plus in Ridgeland hopes to support his teletherapy business.

“We are committed to providing therapeutic services and wellness services to children and families in Mississippi. We primarily serve the Jackson metropolitan area,” Johnson said. “The exposure, the ability to make connections is priceless. So I’m leaving already a winner.

Each participant has already received up to $8,000.00 and could get between $150,000.00 and $200,000.00 if backers fund their idea.

Want more WLBT news in your inbox? Click here to subscribe to our newsletter.

Copyright 2022 WLBT. All rights reserved.

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Meet the ’80s entrepreneur couple who became an overnight sensation https://priscillasfriends.org/meet-the-80s-entrepreneur-couple-who-became-an-overnight-sensation/ Tue, 26 Jul 2022 02:10:00 +0000 https://priscillasfriends.org/meet-the-80s-entrepreneur-couple-who-became-an-overnight-sensation/ When Vinita Agarwal had a hair loss problem during the second wave of COVID-19, her parents RK and Shakuntala Devi Choudhary, also known as Nanaji and Naniji– decided to make a natural hair oil at home to solve it. Today, the couple have become an internet sensation, especially when the company made it possible for […]]]>

When Vinita Agarwal had a hair loss problem during the second wave of COVID-19, her parents RK and Shakuntala Devi Choudhary, also known as Nanaji and Naniji– decided to make a natural hair oil at home to solve it.

Today, the couple have become an internet sensation, especially when the company made it possible for Nanaji to recently buy his first car at the age of 85.

After Vinita saw positive results using the oil, RK and Shakuntala decided to send some to their friends and other family members, who also saw a reduction in hail loss and an increase of hair growth. Eventually they began to receive orders from relatives living far away and acquaintances.

From one to two orders a day, Avimee began receiving thousands when their grandson Siddhan Agarwal and his wife Ambika posted about hair oil on Instagram and made a page for them.

“From July and August of last year, we started to receive large numbers of orders. We weren’t prepared at all. However, our Nanaji was happy as his years of Ayurveda knowledge was giving great results. We then filed the trademark Herbal Avimee as owner in August, which we handed over to Pvt Ltd in December,” says Siddhant, in an interview with SMBStory.

In a year, Avimee Herbal achieved around Rs 13 crore in sales till July, rising from Rs 80 lakh in sales till November. The brand, which started with just one hair oil, now has 17 SKUs in its kitty, including skin care, beard care, and other hair care products.

RK Choudhary aka Nanaji with his first car

Family run

“We are a family of founders,” says Siddhant, adding that all family members started this brand together.

“When we started getting orders, we were all clueless. We never planned on doing a business; it just went with the flow. And so everyone in our family, including the help housekeeper, used to stay up until 4 a.m. to get orders ready,” he adds.

Avimee Herbal is run by Nanaji and Naniji, along with their daughter who serves as the company’s manager. Additionally, Siddhant is the managing director and handles strategy, technology and operations, and his wife is a director who handles marketing while their other grandson Vibhor is the operations director.

Siddhant says the company hasn’t spent any money on marketing to date. Business also increased when Mira Rajput (actor Shahid Kapoor’s wife) posted a video of Aimvee’s hairspray.

He says, “We didn’t even give out free samples; there is no expense for our marketing and we would like to keep it as is until we can. Our clients are our endorsements. What else does a brand need? »

The brand’s Keshpallav hair oil is its best-selling product. Additionally, its Hair Tone PV1 Scalp Spray and Ortho CP Pain Relief Oil are also popular with customers. Siddhant claims that since they enabled cash on delivery (COD) orders, the return rate has increased to 3% from the previous 1%.

RK working with his daughter at the factory

Overcome backlash and thrive

While Aimvee has become an internet sensation, the company has also had its fair share of criticism. Several people on the internet called the company a “scam” and Siddhant says that was because during the first few days many orders couldn’t be shipped on time because only a handful of them did everything. .

Nanaji and Siddhant had no experience in online business since they both come from textile backgrounds.

“We launched the website last August and online customers prepaid us for the product. They would share the payment screenshot on our whatsapp number. We were very new to the online world and used to check every message received on our order number and there were thousands of messages every day. Even if we could read one, we received hundreds of notifications from different customers,” Siddhant recalls.

Gradually they were able to respond to customer concerns over the phone and Siddhant says things have improved now with around 20 people hired in different departments. The company has also partnered with logistics startup Shiprocket to ship its products.

Recently, Avimee Herbal set up a 7,500 square foot manufacturing facility in Surat where all products are produced in-house with raw materials sourced from across the country. From now on, the brand has its products tested in a laboratory in Roorkee. Siddhant says that in August, an internal laboratory unit will be set up, which would reduce the turnaround time.

Avimee Herbal products

Market scenario and future prospects

The Ayurveda market has seen significant growth since the onset of COVID-19, primarily fueled by recommendations from the Ministry of AYUSH. According to a report by Research and Markets, India’s Ayurvedic products market reached a value of Rs 515.5 billion in 2021 and is expected to reach Rs 1,536.9 billion by 2027, growing at a CAGR of 19 .78% in 2022-2027.

This period also saw the rise of many other Ayurvedic brands in India including Amrutam, Kapiva, Krishna Herbals, etc. According to Siddhant, while Aimvee is very new to the market, the brand plays heavily in the area of ​​results orientation.

“Avimee Herbal’s organic market is what makes it unique from other brands,” he says.

Speaking of scaling and expansion plans, Siddhant says they are in full hiring. By the end of the year, the company should have 50 employees. He is also hiring a chemist to formulate skincare products and plans to expand into child and pet care soon.

(This story has been updated to correct a typo.)

Edited by Saheli Sen Gupta
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Women entrepreneurs re-educate the narrative https://priscillasfriends.org/women-entrepreneurs-re-educate-the-narrative/ Sat, 23 Jul 2022 17:46:03 +0000 https://priscillasfriends.org/women-entrepreneurs-re-educate-the-narrative/ Women entrepreneurs are taking the lead in women’s businesses. Getty For generations, the classic American business tale from Hollywood studios has highlighted stereotypical male sensibilities, hunches, and the perceived courage to succeed. Hollywood may have created the shiny version of life by imitating art, but the residue has long-lasting impacts on many female entrepreneurs who […]]]>

For generations, the classic American business tale from Hollywood studios has highlighted stereotypical male sensibilities, hunches, and the perceived courage to succeed. Hollywood may have created the shiny version of life by imitating art, but the residue has long-lasting impacts on many female entrepreneurs who are striving to break through independently and without excuses.

Women have continuously fought for a level playing field. Yet even in the wake of successful female CEOs and entrepreneurs, a recent Forbes article indicates that many are hailing the end of the so-called “Girlboss” era once and for all.

The problem is that a female executive and entrepreneur is consistently spotlighted as a hit and miss woman in an unbalanced way compared to her male counterparts. As a result, many women find themselves struggling with an image they did not shape.

According to Kristen Syrett, professor of linguistics at Rutgers University, “It reminds everyone that there is a style of being a boss: that there is being a boss and then there is the boss girl. And no matter how hard you work, you’re still a girl, you’re a girl in a man’s world.

This man’s world-shaping, underpinned by subtle, decades-old media stereotypes, is shaken by each new female enterprise that begins, grows, and collectively changes the narrative. With collaborative efforts and mindful adaptations, gender could finally take a back seat in the professional conversations of the future.

Part of the connected effort is education and opportunities on global fronts, such as the World Bank’s Women’s Entrepreneurship Resource Point which discusses learning and funding opportunities. The World Bank reports that the number of women running their own businesses is growing, contributing $3 trillion to the global economy. However, women continue to face enormous obstacles that affect their businesses, including a lack of capital, strict social constraints, and limited time and skill acquisition for some.

Changing the gender narrative is a global entrepreneurial endeavor often driven by women finding solutions to their specific needs. For example, according to an Entrepreneur article on women entrepreneurs addressing women’s issues, ventures started in the area of ​​female health and well-being often take place because they recognize the issues more directly and can relate to shared experiences.

For some women, these needs go beyond gender, emphasizing environmental concerns and sustainability concepts that increase the awareness and importance of their products.

One such person is Shallan Ramsey, CEO, Founder and inventor of MaskIT, a disposable menstrual hygiene bag that uses premium plant-based biofilm for practical applications not found in the market. Among many accolades, Ramsey was named “Top 13 Mindful Brands Making a Difference in 2022” in Success! Magazine, and is the recipient of the Tom Holce Game Changer Entrepreneurship Award.

Its product is deliberately made in the USA with the idea of ​​employment support for local families. Added to his conscience is the desire to avoid certain relaxed environmental policies that increase carbon emissions with overseas shipping models.

Below are excerpts from a very insightful and informative interview about how a single mother of three found the time and energy to subtly build an empire based on the practical needs of women and the concerns of the world.

Impulse for the product

Rod Berger: Tell us about what led you to come up with the idea for MaskIT?

Shalan Ramsey: Looking back, every job I had helped give me the skills I needed to be a business owner and entrepreneur. But for me, it was above all a necessity. Wasted paper, plumbing problems and unsanitary environments from home to hospital and public restrooms indicated a significant problem that needed to be addressed.

Why can’t there be something for tampon removal that could be placed on your hand and inverted to contain everything and seal it? So, I started creating prototypes. I searched online for disposal bags and ordered them all. But there was nothing there that even came close to what I wanted.

Various forms of paper and plastic bags existed, which I think the men must have thought of as they looked like repurposed popcorn bags.

When you take a menstrual tampon out, it’s sticky on one side, making it nearly impossible to put it inside a plastic paper bag without it sticking. Nothing lived up to my expectations, so I started some market research and learned that 20 billion tampons and pads end up in US landfills every year.

In my mind, I knew I needed a soft, flexible wrap that could quickly reverse, seal, lock in odors, and not leak. But I wasn’t going to do anything with my idea unless I found an environmentally friendly way to achieve my goals. I didn’t want to contribute to the 20 billion single-use plastics that end up in landfills every year.

I worked on my technical drawings and writings for a patent and designed prototypes by hand. I spent about six months researching all types of flexible film and learned more about plastics than I ever wanted to.

I asked about biodegradable plastics and figured out that some companies use oxo-degradable plastics with a chemical additive in the polyethylene to break down faster, causing smaller fragments that remain for up to 1000 years.

After six months of extensive research, I finally found a 100% plant-based biofilm for the product. Technically, the film is certified compostable, but we do not market the product that way. But for me, it was peace of mind because I wasn’t adding to the problem.

Development history

Shepherd: Tell us the story of how the product went from concept to manufacturing.

Ramsey: Finding plant-based biofilm made me feel good and I knew how big the market could be. However, I also knew that 95% of startups fail and the odds were stacked against me.

Why not me, I thought. Time flies anyway, so might as well try. It was my attitude.

I wanted to continue manufacturing in the United States. I thought that if my idea benefited an economy, it should be mine. Of course, keeping everything in the United States is complicated, but I was determined to find someone in the United States

Finding a manufacturer was a long process of NDA and exploration. I was told “no” about 100 times but kept trying. Finally, a year after I dropped off my model, a gentleman from Southern California called me, ready to give it a try.

I was delighted and sent him the biofilm, the drawings and the videos. He gave it a try. I arrived at his establishment delighted to see the creation, but some parts of the design did not work for one-handed inversion and sealing. I was devastated and felt bad for the time he spent.

Disheartened, I picked up one of the samples with a slight manufacturing defect in the bottom gusset. I asked if the offset could be enlarged and systematically duplicated. The manufacturer said the machinist would arrive in the morning and see if it could be done.

Miraculously, the machinist custom made a subassembly for his machine to create the gusset error consistently and larger. The trial worked and MaskIT was born.

Launch and growth

Shepherd: While manufacturing is in full swing, what was the environment like when it was initially launched and how has MaskIt grown in recent years.

Ramsey: It went direct-to-consumer in October 2014, launched on Amazon with an additional wall-mounted dispenser with help from angel investors by 2016 to exist in public restrooms.

The glove-like appearance of MaskIT can eliminate blood contamination from touchpoints in the toilet as everything is sealed inside in its individual bag. This protects custodial staff and people are less tempted to flush the toilet, which prevents plumbing problems.

We knew we could be in all domestic and public toilets, but we had to start somewhere in terms of public facilities. So we focused on airports because we knew they had unique issues with people getting off planes and using the restroom at the same time. We also reached out to universities because of their high demographics of menstruating women. And finally, we found that Fortune 500 companies recognize the value this represents for their employees.

Fast forward to today, we are present in over 75 airports across the country, 100 universities and colleges, and several large Fortune 500 companies.

Absorb external factors

Shepherd: Covid-19 has had a devastating impact on so many businesses. How did you weather the storm and position yourself for the future?

Ramsey: When Covid-19 arrived, schools closed, employees and students were sent home, public facilities were abandoned and the model of public restrooms obviously took a hit. The good news is that we had established a pretty good repeat order base, and it’s a real blessing that we have so many markets where the product is applicable.

I was understandably very nervous, but direct-to-consumer sales had grown independently without spending on marketing or advertising. He was incredibly resilient.

In 2020, we saw the direct-to-consumer take off. Further expansion took place in 2021 and momentum is building in 2022. The solutions side of public restrooms has returned, and with all the direct-to-consumer growth, we are well positioned for this to be the next. year that we are really taking to a standstill. We have basically started and we are very excited about the next phase.


Shallan Ramsey may officially be the founder of MaskIT, but it’s fair to say that she represents, more broadly, a new generation of unapologetic entrepreneurs focused on innovations to serve their fellow human beings. She and others involved in alternative solutions to feminine hygiene and wellness recognize issues with a common mindset to make improvements for all.

Like so many successful women in business, one day, hopefully soon, the idea of ​​gender will be lost in the discussion of describing success stories. Soon, when we hear about their exploits, we may simply reply: “Entrepreneur and game-changer”.

Interviews have been edited and condensed for clarity.

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Grammy winner/entrepreneur Lecrae brings financial health message to National Urban League conference https://priscillasfriends.org/grammy-winner-entrepreneur-lecrae-brings-financial-health-message-to-national-urban-league-conference/ Wed, 20 Jul 2022 18:07:41 +0000 https://priscillasfriends.org/grammy-winner-entrepreneur-lecrae-brings-financial-health-message-to-national-urban-league-conference/ (Black PR Wire) WASHINGTON — (BUSINESS WIRE) — Experian and the National Urban League are teaming up with multi-platinum hip-hop artist, activist, and influencer Lecrae for a high-energy financial education forum, “Protect The Bag Live – The Keys to Building Black Wealth As part of the National Urban League’s upcoming 2022 conference, the live, in-person […]]]>

(Black PR Wire) WASHINGTON — (BUSINESS WIRE) — Experian and the National Urban League are teaming up with multi-platinum hip-hop artist, activist, and influencer Lecrae for a high-energy financial education forum, “Protect The Bag Live – The Keys to Building Black Wealth As part of the National Urban League’s upcoming 2022 conference, the live, in-person event is scheduled for Friday, July 22, from 11:15 a.m. to 12:30 p.m. , at the Washington Convention Center, Rm 147A.

In hip-hop parlance, “protecting the bag” means protecting those hard-earned dollars and growing your “bag” through disciplined spending and smart investing. That’s the title and inspiration for Lecrae’s six-part YouTube series on financial health, produced in partnership with Experian. For this exclusive live event, Lecrae and an esteemed group of finance experts and business leaders share their insights on building wealth and financial empowerment, regardless of income.

“The National Urban League is proud to continue its rewarding partnership with Experian with the ‘Protect the Bag Live’ event featuring Lecrae, one of the most inspiring and relevant figures in contemporary black culture,” said National Urban League President and CEO Marc H. Moral. “Financial literacy, equity, and inclusion are paramount concerns for African Americans and essential to closing the wealth gap that threatens to roll back so much hard-won progress. Lecrae is an authentic voice and a messenger of aspirations and possibilities. The National Urban League looks forward to the artist sharing his thoughts on economic empowerment with our conference audience. »

The “Protect the Bag Live” event is part of an ongoing partnership between the influential civil rights organization and the nation’s leading credit and financial services company. The joint effort launched in 2021 and focuses on inclusive credit scoring, education, and other financial tools to create a more equitable landscape for Black entrepreneurs, prospective homeowners, and families.

Experian works with National Urban League affiliates and the communities they serve across the country to improve access to financial and credit tools and resources and open opportunities for economic development.

“Fair and equitable access to financial tools and resources is essential to Experian’s mission. Together with Lecrae and the National Urban League, we’re giving African American consumers even more control over their financial future. We are honored to partner with Marc Morial and the National Urban League to drive positive change, helping our community achieve personal financial goals and ultimately build generational wealth,” said Wil Lewis, Global Director of Diversity, Equity and Inclusion at Experian.

Community investment is a key pillar of Experian’s corporate social responsibility program. The partnerships with Lecrae and the National Urban League are part of Experian’s United for Financial Health initiative, which aims to empower and protect consumers to improve their financial health through education and action.

The National Urban League Conference is the nation’s largest and most influential civil and urban rights event of the year. After two years as a virtual-only event, the 2022 conference is a hybrid affair featuring a full suite of in-person programs conducted onsite in Washington, DC, July 20-23, as well as a robust online component.

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Women Entrepreneurs of Color Share Their Biggest Business Obstacles and How They Overcame Them https://priscillasfriends.org/women-entrepreneurs-of-color-share-their-biggest-business-obstacles-and-how-they-overcame-them/ Mon, 18 Jul 2022 18:10:09 +0000 https://priscillasfriends.org/women-entrepreneurs-of-color-share-their-biggest-business-obstacles-and-how-they-overcame-them/ More often than not, black female entrepreneurs in America have felt the impact of their skin color acutely – and it’s not always a good feeling. In a recent survey of 1,000 American entrepreneurs, nearly a third of women of color said they had a negative experience of entrepreneurship because of their race. While May’s […]]]>

More often than not, black female entrepreneurs in America have felt the impact of their skin color acutely – and it’s not always a good feeling.

In a recent survey of 1,000 American entrepreneurs, nearly a third of women of color said they had a negative experience of entrepreneurship because of their race. While May’s survey, from software platform Thinkific and market research firm OnePoll, did not elaborate on what qualifies as a “negative experience”, the same headwinds persist. probably for underrepresented founders.

“Being a businesswoman of color will come with setbacks, limitations and uncertainties,” said Kiaundra Jackson, licensed marriage and family therapist and founder of KW Couples Therapy. Inc.. Everything from raising capital to finding suppliers and customers to self-doubt is often an intractable problem for founding women of color, she adds.

In the face of such obstacles, women of color still manage to persevere. Here are three tips for overcoming some of the biggest challenges women of color face in entrepreneurship.

1. Get your finances in order.

After being laid off from her job at the company and getting divorced, Ellie Diep used $1,200 from her pandemic raise to launch an online education platform “Ellie Talks Money” and generated more than $2 million in income last year. Her mission is now focused on supporting women entrepreneurs of color and entrepreneurial mothers in their efforts to build business credit.

To create credit, women entrepreneurs should create a formal business entity with, for example, a limited liability company, suggests Diep. “The great thing about business credit is that even if a business owner has less than perfect personal credit, they can still access construction business credit because they report separately,” Diep says. “It will help them grow their business by giving them access to capital.”

Diep also suggests formalizing your financial procedures as soon as possible. Start-up entrepreneurs often don’t have the proper structure in place – and this can affect everything from a founder’s ability to secure a bank loan to financing their business. When applying for a bank loan and pitching to investors, for example, she says having organized financial records, good accounting protocols, and a payment processor is key. Having these proper channels in place can help you more easily distill your finances, as well as forecast your cash flow needs, among other benefits.

2. Take care of your mental health.

One of the biggest things plaguing women entrepreneurs of color is impostor syndrome, Jackson says. The phenomenon in which individuals doubt their abilities and accomplishments is just one of many limiting beliefs that affect this group, she adds.

Jackson suggests taking the time to troubleshoot your issues as early as possible in the startup process. While searching [assistance] from a licensed professional who can help you deal with any trauma, false ideals about money, limiting beliefs about your personality, and maintaining a healthy relationship with yourself and others is the best thing you can do do before taking the first step,” she says. [can] helps you dodge and deal with all the curve balls that will inevitably come your way.”

Another way to beat impostor syndrome is to create a list of everything you’re qualified to do, suggests Diep. The list should highlight all of your past experiences and accomplishments, as well as any degrees or skills you possess. This list can serve as your go-to resource whenever impostor syndrome starts whispering in your ear, she says. “I want women entrepreneurs of color to recognize that there is a place for you in the market.” You just have to believe you can do it, Diep adds.

3. Prepare for success.

Reflecting on her experiences building her online business, Jackson says another factor that gets in the way of female entrepreneurs is you. If you think you can’t do it, you won’t, she says. Jackson advises entrepreneurs of color to remember what they can deliver, adding that fear will only get in the way.

“You may think ‘What if I fail?’ but what if you succeed? said Jackson. “We all know that this entrepreneurial journey isn’t the easiest. But coming from someone who hasn’t seen entrepreneurship modeled in my family, it can be done.”

Diep adds that entrepreneurs can alleviate these worries if they spend enough time researching upfront. Those who are ready for challenges can develop a strategy needed to overcome them, she adds.

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