American Robin buys flow and form from a Croatian company

September 11, 2022 – The American company Robin has bought the Croatian company Flow and Form, which has its headquarters in the city of Zagreb.

As Poslovni Dnevnik/Darko Bicak writes, after raising 30 million US dollars in investment capital, the American company Robin, which develops platforms for hybrid modes of operation, acquired the Croatian company Flow and Form, which deals in software.

As the US startup announced, the common goal of acquiring Croatian company Flow and Form is to define what the future of work looks like and build the world’s best platform for hybrid working – Robin.

Flow and Form, which has an office in Zagreb, started its activities in 2017 and over the years it has proven to be one of the leading agencies with recent results in providing high quality digital solutions for optimize living and working spaces. As Flow and Forme CEO Marko Pavlovic said, the company’s most important mission from the very beginning was to make every space a better place to live and work.

“In a partner, we were looking for someone for whom people are more important than the desks themselves, someone who wants to facilitate the working experience of their users and employees. And we found that in Robin Teamwork is necessary to create a world where workplaces work better,” Pavlovic said, adding that by partnering with Robin, a team that shares their goals and values, they will ensure they fit more. fast to change, meet the growing demand for hybrid working methods and develop solutions that help leaders in their industries make their offices the places their employees want to be and where they want to work.

The fact that the Croatian company Flow and Form is one of the leading companies in the real estate technology sector has been well and truly proven by creating more than a billion dollars in market value through the commercialization of successful products for their clients. The company was included in the list of the 50 fastest growing technology companies in Central and Eastern Europe according to Deloitte’s 2021 list, and since 2014, Robin has enabled companies of all sizes to do their best by creating technological solutions that promote a better employee experience in the workplace.

Their platform lets employees choose how and where they work using real-time office maps and room, desk and equipment reservations, while helping employers track usage. office space, office booking statistics and more.

Support from Croatia

In July 2022, Robin raised a new investment round (Series C) of a massive US$30 million, which allowed them to expand internationally, increase the number of employees and deepen their strategic partnerships. Thanks to the cooperation with the Croatian company Flow and Form, Robin has successfully penetrated not only the Croatian market but the whole of Europe.

The Croatian company said that this is great news for the Croatian economy, as it will now participate in the rapid growth of a leading SaaS (software as a service) company, in an industry completely new to this market – workspace technology. Micah Remley, CEO of Robin, pointed out that their customers, especially here in Europe, will now have the support of their teams in the Republic of Croatia, which enables Robin to provide an even better experience using its product and to build innovative solutions for its users. .

“From the start, we were impressed with the amount of top quality talent and technical capabilities of the team in Croatia. Through this acquisition, we can see an opportunity not only for product development with experienced teams based in Zagreb, but also to support our European and global expansion from our office in Zagreb,” said Remley.

Robin is also headquartered across the pond in the US city of Boston and currently has over 200 employees, with customers from 80 countries on six continents, including Toyota, Mailchimp, Fender and Peloton.

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